Friday, January 8, 2016

NETFLIX: Facts, History and the Nigeria Market

Netflix is an American multinational provider of on-demand Internet streaming media, and of flat rate DVD-by-mail,  where mailed DVDs and Blu-ray Disc are sent via Permit Reply Mail.

In 1998, Netflix was still in the business of selling as well as renting DVDs. To try and offer consumers something new, co-founder Marc Randolph decided to offer footage of President Bill Clinton’s Grand Jury testimony about his involvement with Monica Lewinsky. But according to the book Netflixed, the duplicating house had a mix-up: out of the 1000 customers that ordered Clinton's interview, a few hundred received discs full of hardcore Chinese pornography.

It Was Originally Called Kibble.
Choosing a name for the company was a drawn-out process. Directpix.com, Replay.com, and others were considered; so was Luna.com, which was the name of Randolph’s dog. When the company was being incorporated, he named it Kibble.com until they could decide on something permanent.

Executives Used to Make House Calls.
From the beginning, Netflix has been preoccupied with seeing how users interact with its software in order to select titles. In the late 1990s, subscribers near the company’s location in Los Gatos, California were reached via telephone and asked a series of questions. Then staffers would ask if they could stop by to watch them use the site. Surprisingly, most agreed. Netflix brought them coffee, a small investment in gaining valuable information about their usage.


NETFLIX IN NIGERIA

Netflix CEO, and Co-founder Reed Hastings has just announced the availability of Netflix in a bunch of new countries across the world, including Nigeria.

Hastings made the announcement during his presentation at CES just a few minutes ago. Besides announcing availability in the new countries, he also announced that Netflix was planning to release over 600 hours of original content in 2016.

Starting right now, users in Nigeria can head to Netflix and for $8 a month (~N1600 or N2080 depending on where you’re getting your dollars from) get a huge collection of movies, shows and documentaries provided that your internet is good. At this moment, I should point out that content may vary from location to location thanks to licensing deals. That said, if you have been looking for an alternative to DSTV, this is a pretty good one.

New users on the service get a free month’s subscription by the way…so…Netflix and Chill anyone?


No comments:

Post a Comment